Why Now?
It’s been sometime since my first Branding photoshoot, things have moved on in the Branding Photography world and I feel it’s time to revisit this genre. I did my first Branding photoshoot in 2017, at the time this type of photography didn't have a specific name mostly just photos for a website rather than Branding photography, the story behind the business. Today this genre includes photos showing the person behind the brand as well as the what, and the why.
Type of Images
The images can include a range of photographs designed to bring your brand to life, for example:
- you, the business owner in profile
- your team in action
- products or services being delivered
- Behind-the-scenes glimpses of the processes
- The environments where the magic happens
- Authentic moments that reveal your brand's personality
Building Trust and Recognition
Humans are visual creatures—we process images 60,000 times faster than text. When potential clients consistently see authentic, professional images of you, your team, and your work, they develop familiarity and trust before they've ever met you.
Brand Photography enables you to tell your unique story at a glance and connect emotionally with your target audience.
Quality brand photography doesn't just attract clients—it impresses potential collaborators, investors, and strategic alliance partners. It silently communicates that you value quality and understand the importance of presentation in business.
Your Brand Presence
Quality brand photography empowers you and your business to:
- Maintain consistent visual messaging across all platforms
- Quickly produce marketing materials without scrambling for images
- Present a professional image that justifies your pricing
- Tell your unique story in a glance
- Connect emotionally with your target audience
I'm Manjit, the owner and Photographer at Sohal Light Photography. I hope that you liked this blog post and maybe it made you curious and got you thinking about brand photography, if so Let's Chat.